Custom USB Drives are one way politicians can gather support and candidates are only beginning to harness their power.
Telephone calls and direct mailings have long been the most common methods of communicating with voters. Technology has expanded the options and politicians should use it to their advantage. Candidates can use the USB drive to come into the homes of voters just as if they were meeting with them in person. This method shows the candidate is thinking outside of the box, something voters appreciate in modern-day politicians.
The USB drive can be personalized with the candidate name, campaign logo, and slogan. With so many styles and colors available, candidates can find exactly what they need. Cool USB drives feature unique shapes and come in hot colors designed to capture younger voter attention. Traditional versions feature well-recognized styling and more muted colors. There are even drives built into laser pointers and pens, the perfect accessories for a busy professional.
Once the customized drives arrive, they are loaded with video, audio, and electronic documents explaining the political views and platform of the candidate. For an additional fee, companies that sell these drives may offer to load the data and even allocate a portion of the drive for permanent content. If the campaign budget is limited, campaign workers can load the drives with information.
The best method of distributing these devices is based on the campaign goals. Some candidates may offer drives to supporters in exchange for a contribution. Others will use them to reward supporters who provide voter contact information. Still others distribute the drives at area campaign rallies, drumming up support.
Campaigns spend a lot of money to obtain voter lists, but custom USB drives may be the only thing they need. Offering these at campaign events inspires voters to lend their support to the candidate. This provides campaign workers with plenty of contacts to communicate with through election day. Voters who are undecided may be swayed in the right direction by the information contained on the drive. They can view the contents when they have time and review it as much as necessary.
Since their invention, promotional flash drives have been used for many purposes. A relatively new idea is to load them with information for a political candidate. The politician has a direct line to voters using a professional method of communication. Voters appreciate the convenient nature of this approach and love being able to get through dinner without a candidate phone call. Once election day has passed, they can erase the contents from the drive and use the device for their own purposes.